Source: Akarat Phasura – Shutterstock
- VeChain board member Renato Grottola said that the move would enable VeChain to help entities and individuals contribute to the common environmental sustainability objectives.
- This partnership is the latest in a long line of VeChain partnerships with top companies from various sectors and governments.
One of the leading blockchain platforms globally, VeChain, has announced its new headquarters. According to the announcement, San Marino would be the new headquarters for VeChain. Hence, it is no surprise that the blockchain is launching a detailed marketing campaign through various means.
One such way is through sports realities. Five months ago, VeChain signed a long-term deal with the ultimate fighting championship (UFC) organizers, a leader in MMA sports worldwide. As the official layer one blockchain partner, VeChain has exclusive rights to UFC live events, PPV platforms, and tv broadcasts.
Also, it has exclusive rights to distribute UFC content across social media channels. The latest update is that VeChain is now the official sponsor of the Victor San Marino football team. The team competes in the lower ranks of Italy’s professional leagues.
VeChain x Victor San Marino ⚽️
“We want to help companies, organizations, public administrations and people to contribute to the common objectives concerning sustainability.” – Renato Grottola
— eisenreich (@eisenreich) November 11, 2022
So far this season, it has played 13 times, winning 11, drawing one, and losing one. The team has set a modest goal of gaining promotion to the Italian Serie D. Its ultimate ambition is to compete in the Italian Serie A, Italy’s highest professional football league.
The sponsorship follows a partnership with the Nitto ATP finals 2022. This tennis will take place in Italy between November 13 and 20. During this event, VeChain would have a branded space within the Pala Alpitour. There, it could interview top personalities.
Also, the blockchain firm would have another branded location at the Gattiono hub, where it could host interviews with athletes and experts in other fields. Furthermore, VeChain is collaborating with ExPlus and World of V. It plans to give away various exclusive prizes such as free admission to events, tickets to VIP zones, and the opportunity to chat with Flavia Pennetta, an ex-tennis star.
The partnership would also see the launch of VeBounce, an exclusive NFT collection of 5,000 digital tennis balls. These balls vary in aesthetics and have different levels of rarity. A top-level executive with VeChain, Renato Grottola, commented that VeChain aims to assist individuals’ and entities’ contributions toward achieving the common objective of environmental sustainability.
Hence, VeChain would be a reference platform for firms, authorities, or individuals willing to establish blockchain-built solutions geared toward sustainability. In addition, VeChain hopes to achieve these sustainability goals through partnerships with leading sports organizations. The partnership will enable VeChain to spread awareness about environmental sustainability to a broader audience.
In addition, the new collaboration with Victor San Marino and others would be good news to VET token holders. Such moves are fundamental factors that can drive up the value of vet tokens. Meanwhile, VET currently trades at $0.0219 and is up 6.98 percent in the last 24 hours, according to our data.