Upbit Launches NFT Platform, FNC K-pop Digital Collectibles

Dunamu, the operator of South Korean crypto exchange Upbit, launched a beta service of “Upbit NFT,” an NFT (non-fungible token) trading platform, while another K-pop agency, FNC Entertainment, plans to launch its first NFT collection.

Fast facts

  • Upbit NFT consists of two sections, Drops and Marketplace. Drops is where NFTs will be put up for auction, while at Marketplace users can trade NFTs purchased at Drops or acquired through a promotional NFT giveaway event at Upbit. Part of the transaction fee will be allotted to the creator of the NFT. The beta version of Upbit NFT is currently available on the website, and Dunamu plans to release a mobile version soon.
  • Dunamu promises to provide a safe and convenient NFT trading experience and contribute to expanding the ecosystem based on its technology and competitiveness as a trading platform.
  • The company has recently partnered with K-pop agencies HYBE — the music label for BTS — and JYP Entertainment, to push forward business ventures combining NFTs with K-pop contents.
  • Another South Korean talent agency FNC Entertainment also announced this morning its NFT collection named Moment of Artist in partnership with The Pangea, a blockchain tech and contents design startup. The NFT collection features various video content of Korean artists made into digital collectibles for global fans — it will officially launch Dec. 1.  
  • FNC’s own K-pop boy band SF9 will be the first artist to participate in the NFT collection celebrating the group’s recent comeback. The digital collectibles will include behind-the-scenes footage of their music video shoot and handwriting of the band members.


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