The Fight Business Podcast: UFC Relationship with Cryptocurrency

Welcome back to the Fight Business Podcast, Patrick Auger’s weekly show dedicated to the business side of mixed martial arts.

On this week’s episode Auger talks about the Ultimate Fighting Championship signing a five-year deal with blockchain platform VeChain, UFC’s year by year growth and why it may be slowing down after years of rapid ascent and what Floyd Mayweather’s plan is with exhibition fights.


(00:00) Intro
(01:17) UFC Relationship with Cryptocurrency
(22:35) UFC Year by Year Growth
(36:34) Quick Hits: Elon Musk resigns from Endeavor board, Triller Opts for IPO after ending SeaChange merger, UFC will not resign Jim Miller
(46:47) Floyd Mayweather strategy with Rizin exhibition fights
(01:00:40) Outro

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