Major American electronics retailer Newegg continues diving is enabling payments in major cryptocurrency and mem, Shiba Inu (SHIB).
Newegg officially announced Nov. 29 that it will start accepting SHIB as part of its holiday promotional campaign, starting “by early December.”
— Newegg (@Newegg) November 30, 2021
In order to enable the new payment option, Newegg partnered with cryptocurrency payments platform BitPay. The firm previously unlocked payments in another dog-themed digital currency, Dogecoin (DOGE), through BitPay in April 2021.
“Through our partnership with BitPay, we have the ability to move quickly and lead the market with flexible cryptocurrency payment options. To that end, we’re excited to offer SHIB as a payment option on Newegg.com,” Andrew Choi, Newegg’s director of brand marketing, said.
Cointelegraph reached out to Newegg with additional queries and will update this article pending new information.
Related: AMC Theatres CEO considers adding Shiba Inu as payment for ticket purchases
As previously reported, Newegg became one of the first major online shopping stores to accept Bitcoin (BTC) when the company first partnered with BitPay back in 2014. Initially debuting the feature in the United States, the firm subsequently expanded the payment option to more than 70 countries.
Crypto adoption for payments is gaining ground across various industry verticals. Last month, American movie theater company AMC announced it was finally accepting four major cryptocurrencies: Bitcoin, Ether (ETH), Bitcoin Cash (BCH) and Litecoin (LTC), after months of hints.