Chipotle, one of the largest fast-food chains in the United States, recently partnered with Flexa to support cryptocurrency payments. The fast-food giant posted a picture of a large Shiba Inu dog depicting Dogecoin. The post excited the Dogecoin community, one of the largest in crypto.
Chipotle’s SHIB post excites Dogecoin Twitter
The picture of the Shiba Inu dog by Chipotle attracted much attention across Twitter. Dogecoin is the largest meme coin, with a market cap of $9.35 billion. The meme coin has seen some of the most incredible hype in the cryptocurrency space, with Elon Musk, the self-proclaimed Doge father, behind some of this hype.
Chipotle recently announced it would have a giveaway of around $200,000 worth of cryptocurrencies. It would be part of a new promotional campaign by the company. Dogecoin fans are among those that can earn rewards.
Dogecoin fans will receive rewards of up to $3000 worth of their favorite cryptocurrencies. The offer will run until Saturday. On Sunday, $11,250 worth of Dogecoin will also be listed for rewards.
Meme coins have become increasingly popular over the past year. The meme coin hype intensified in 2021, which saw some meme coins like Dogecoin and Shiba Inu entering the top-ten largest coins by market cap. The meme coin hype also saw record volumes for platforms such as Robinhood.
However, the crypto winter has washed away some of this hype. Dogecoin is down by 90% from the all-time high created in May last year. SHIB is also down by 86% from its all-time high. However, the meme coin trend is still alive.
The newest meme coin in the market is Tamadoge (TAMA). The meme coin recently unveiled the beta sale phase of its presale. The phase commenced this week, and it will end on September 2. The sale will happen at a discounted price.
Tamadoge is already attracting much interest, with 24,730 USDT being raised. Early investors can buy the meme coin using fiat currency via a debit/credit card, Ether, or USDT. Tamadoge is different from the other meme coins because it integrates a play-to-earn model, a new use case in the sector.
Crypto adoption by leading companies
Chipotle is not the first large company in the US to endorse the web 3.0 & crypto sector. In November, Burger King announced a free crypto giveaway. It also included Dogecoin on its menu.
Other leading companies in the US have also capitulated on the meme coin hype. Axe, a company owned by Unilever, organized two giveaways with a Dogecoin theme. High-end brands are also not shying away from meme coins, with Gucci announcing it would accept cryptocurrencies like Dogecoin and Shiba Inu in its US stores.
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